CREATIVITY

New Media fosters creativity in many ways because the access of information on the web that users access and are exposed to can trigger many thoughts in a their head. This can create ideas that they can act on such as the Brook Barnes' article on the New York Times "Disney Tolerates A Rap Parody Of Its Critters. But Why?" In this article Barnes talks about how the hit "Crank That (Soulja Boy)" video by Soulja Boy had a parody created that mimicked the music video using Disney's Winnie The Pooh characters. The question being why Disney would allow their characters to be used in a parody that is related to inappropriate topics, not suitable to their audience. This is an example of how an new media fosters creativity. A beloved child's cartoon was used to create a parody of a completely unrelated topic, which happened to be Soulja Boy's music video. The use of new media and the convenience of the web allowed a user to link the two with ease and create a completely new idea.

1. Disney Tolerates a Rap Parody of Its Critters. But Why? The New York Times, September 24, 2007; available athttp://www.nytimes.com/2007/09/24/business/media/24crank.html